After working on the brand refresh, I immediately went into redesigning the Equitable Bank website. I started with the Equitable Bank landing page and then moved to the Reverse Mortgage section. The Reverse Mortgage area of the website is still being built but there are some pages that are live on the site that have been redesigned.
Reverse Mortgage is the most popular product Equitable Bank offers, so it naturally made sense to start there. We wanted to create responsive pages that are easy for customers to navigate and digest. I worked with copywriters to ensure that the copy fit well in the components we were building in a way that is easy to sift through, and the important information is prominent.
