Advocai Branding

This was for a new legal company that did not have an established brand or logo. I worked with them to create a bold and modern colour palette, which included a slate blue for a contemporary touch and a vibrant red accent to reflect their bold and fierce personality. In terms of the font, I chose to use a chunky sans-serif to tie in a modern look and reinforce their overall bold and powerful image, steering clear of the traditional serif "legal firm" aesthetic.